What are some common myths of Google?
Although Google is probably the most used search engine in the world, it is important to be mindful that it is not perfect, unbiased or 100% accurate. It is also not the only technology out there.
Myth #1 – Google knows everything
Google measures only 1% of the internet. That means that 99% of the web is NOT referenced on Google— a huge blind spot to say the least! Google tracks 20 billion web pages a day out of 30 trillion on the web.
This means that Google misses 99% of online information.
Myth #2 – Google is unbiased
Google delivers two sets of results: sponsored and organic. Both of these are quite biased. Google sponsored results are biased based on money. The more money you pay, the higher your ranking.
Organic results are biased based on popularity (NOT credibility or accuracy). The more popular you are online, the higher your ranking.
Myth #3 – Google provides a valid and complete historical perspective
Google has a “newness” bias. It favours fresh content that promotes the latest products and product-related news. While these results help users focus on the latest trends and developments, it also removes the opportunity to gain a more valid and complete historical perspective.
Myth #4 – Google is free
Google has significant privacy costs. Even though Google gives you information, value and convenience, you are allowing it to record your personal information, track your searches and other online activity and pitch you targeted advertising.
Don’t be fooled – Google can take advantage of this information. Your online activity patterns can be potentially shared with others without your permission.
Myth #5 – Google does not discriminate
Google actually has clear preferences, favours some websites and blatantly discriminates against others. Websites that are “search engine optimized” are favoured. These websites are specially coded and tagged which make them easily found and indexed online. Google tends to ignore websites that are not optimized, no matter how credible or authoritative they may be.
These are only just a few of the myths and misconceptions about Google—many that people are unaware of. For more information on this FAQ and the myths of Google, please contact us.VIEW THE CALENDAR